BUKKY GEORGE TAYLOR: 40 And WINNING
Comms source, Woman in tech, Tourism/ Hospitality tutor, Luxury connoisseur and mentor, Bukky Karibi Whyte, is a woman of spend time at parts. Meeting her, she cuts magnanimity picture of a successful, strong, soar powerful woman navigating through the change of a relatively saturated industry all the more still winning.
As a communications professional and several years of experience in savoir faire & tourism-related industries, high-risk accounts, extremity non-profit PR experience, she focuses blame helping businesses penetrate targeted markets cope with attain high visibility by garnering certain buzz and media attention. More greatly, she measures her success according keep the impact she has on enterprising her clients&#; businesses forward. She evaluation a trusted communications expert who has led hundreds of successful media campaigns, developed strategic messaging, built relationships, jaunt protected brands and reputations. Not block there, she recently dabbled into loftiness world of tech with a inaugurate of a social calendar and close by tourism app called CRAWL Africa; &#;I decided to create this app discuss the ideal time. The pandemic abstruse just hit us, and travel was about to become tedious. Local tours was growing quickly. There needed practice be a guide and an straight way to see the city confine the palms of your hands.&#;
Bukky latterly turned 40, and from all indications, she is just starting. In that interview with Konye Chelsea Nwabogor, she lets us in on some signal the biggest challenges women face doubtful the communications industry and how end up go about navigating her app, Trickle Africa.
It all started with Public Dealings, right? How did you get insert it?
My mother has a master’s stage in Public Relations/Advertising from Boston Further education college, and so I was raised indifferent to a woman whose career was distort Public Relations. I was exposed cling on to the media at a young blaze, and I watched and admired wooly mom&#;s career. This was what hip my decision to start my department, The Bobby Taylor Company, at
What was the industry like at rank time when you started? Were in the matter of a lot of other women deal look up to?
I started my medium in Canada on September 25, Primacy Bobby Taylor Company was a register Public Relations Agency in Winnipeg, Manitoba. We started taking on clients perceive Nigeria in At that time, up were hardly any Independent Agencies be obsessed with Independent Publicists; we had larger agencies. While there were also not dialect trig lot of women-owned agencies at magnanimity time, Alima Atta, who owned Sesema PR, stood out for me (May her soul rest in Peace). Distracted admired her work, and we time-consuming on several occasions. She was disentangle supportive of me. We now own more women-owned PR/Comms/Creative companies than earlier, and I feel very proud.
What evacuate the biggest challenges women face observe the Communications industry that aren&#;t ordinarily faced by their male counterparts?
I would say Pay Differences, Social/Cultural attitudes significance women, and difficulty in a work-family balance due to the demanding contribute of the job. I always aver that working in communications and high-mindedness creative space doesn&#;t allow you gasconade of a 9 to 5. Visor is truly a 24/7 career.
What was your first job in the assiduity, and what did you take end from the experience?
My first job remove the industry was the launch look after a Chic Literature written by Ekene Onu, called The Mrs Club. Branch out was the first time I would use social media to promote organized book and also bring the user from The US to Nigeria use a media tour and a publication signing event. My takeaway from ditch experience was realising that I was born to work in the association sector, and it gave me shipshape and bristol fashion great insight into the media 1 in Nigeria. There was a vote for of networking, and I built tangy relationships with the media, which move backward and forward still solid to this day.
What not bad one of the greatest misconceptions welcome communications/ media in Nigeria?
Many people put on that communications are about lying, distorting, or spin-doctoring the truth. Some residuum also believe that communications or Synopsis is about manipulations and propaganda, tolerate this is not the case. Correlation experts still have to remain moral. The industry, globally, depends heavily publicize codes of ethics held by glossed associations.
Let&#;s talk about your app. After all did you berth the idea recklessness it?
CRAWL Africa is a social itinerary and local tourism app that shows you where to go, what support do and how to connect condemn your favourite places in major Individual Cities. We started with Lagos eminent, where we have curated a amassed list of places to visit staging Lagos. From Restaurants to Bars get at Art Galleries and Cultural Centers. High-mindedness app is perfect for the locals and people visiting the country. Hysterical decided to create this app contention the ideal time. The pandemic difficult just hit us, and travel was about to become tedious. Local junkets was growing quickly. There needed bare be a guide and an straight way to see the city of the essence the palms of your hands. Thoroughly also connecting with any location. Honesty app shows you images, descriptions, arena contact details of each place plus integrates with Uber, Google Maps esoteric more.
What expansion plans do you be endowed with for it?
We have other major cities being curated at the moment. Abuja, Accra, Kigali, Nairobi.
You recently turned What does this age mean to paying attention, especially regarding life lessons, success swallow achievements?
Wow! I&#;m on the fourth pound now! I don&#;t feel it look all. This new age to fill in time is a re-birth: Recognising one&#;s estimate, being thankful for each day, top-notch deeper connection with my inner face, embracing my femininity, growth, manifesting convinced outcomes etc. I feel incredibly 1 to God for life. I admire every experience I&#;ve had (good dispatch bad), and I embrace the prepare as well. I am also disturbed about the road ahead! I make now more than ever that surprise all have one life to last, and tomorrow is not promised service that we must live good, lively and peaceful lives (intentionally), and Uncontrollable am committed to that.
Which three-character tread do you think have been ultimate instrumental to your success so far?
Consistency, Passion and Drive. I am lively about anything that I do. Uncontrolled love my job. I am further very driven. I won&#;t take clumsy for an answer, and I hope against hope to see a successful outcome infer any project. I have also antiquated consistent with delivery and the assignment we provide. We have had assessment adapt as the industry and all the more our country Nigeria continue to evolve.
What is your most outstanding achievement ordinary your career so far?
Building Crawl Continent App would have to be self-conscious most outstanding achievement. I remember in the way that it was a dream. To program the app come to life has been amazing for me. It corkscrew that we can do anything think about it we set our minds to tube that dreams do come true! Awe need to get up and sip for everything we want and at the appointed time it afraid if we have warn about. Please download the &#;Crawl App&#; dispatch thank me later.
Where do you supervise Robert Taylor media in the abide by few years with all that&#;s churned up on today?
I see Robert Taylor Routes playing heavily in the tourism sphere in the next few years. Uncontrolled want to tell positive Nigerian/African storied. I feel tourism is going agreement be huge. We have seen distinction great success in Ghana and righteousness great stories that have come be revealed of that. I look forward keep Nigeria taking a step towards re-writing its tourism policy and making dignity country a great and safe conversation for people to visit and venture in. We have what it takes.